Chica Rosa
Crepes & Café
From the moment you step inside Chica Rosa, you’re wrapped in a pastel dreamscape of rose-pink tones, floral wall art, and the warm scent of fresh crepes. But this local café is more than a pretty Instagram background — it’s a community staple run by passionate people who care about every detail on the plate and every smile at the counter.
As a UGC creator and Yelp Elite reviewer, I chose Chica Rosa as my Project 001 to prove that intentional content can actually drive digital foot traffic and brand growth — without paid ads.
🎥 The Reel That Sparked the Buzz
In my “Best Places to Visit in SWFL” Instagram series, I featured Chica Rosa with a 30-second aesthetic walk-through + crepe close-ups and a cozy voiceover.
📊 Results from that 1 Reel:
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10.1K views on Instagram Reels
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+75 new followers to @chicarosa_fl
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99 direct clicks to their website tracked from profile activity
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5 new Yelp saves and multiple messages asking “Where is this?”
🗣️ “A few customers came in and said they saw us on Instagram and Yelp the same week — we’re so grateful!” — Owner, Chica Rosa
Beacheazy.FL
BeachEazy.fl began as a locally tested product idea and evolved into a full-scale content and brand experiment. Through UGC, short-form video, and community-driven storytelling, I transformed a beach pain-point into a recognizable lifestyle brand. I independently created and tested product demos, testimonials, and location-based content that generated thousands of views, increased brand visibility, and supported real sales conversations with beachgoers, Airbnb hosts, and local businesses. This project showcases my ability to ideate, produce, test, and refine content that converts—while building brand trust from the ground up
iamstrong fitness
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